How AWS changed the Automotive Industry…

A case study : AWS and BMW

Bhavesh Kakrotra
3 min readSep 22, 2020

It has been a buzzword almost all around this decade. Me, you and most of the people you know, have for sure come across this word at least once in their life, of course in the computing sense. Yes, if you are thinking I am hinting towards cloud, then you’re right. Cloud may not actually be that old as you think. The first cloud service came into existence way back in 2006, when cloud did nothing but rain, at least according to us!

In the March of 2006, Amazon Web Services or AWS as we know today, came up with a pay-as-you-go business model of providing compute and storage services to those startups and business that could not invest on an upfront that involved some risks, and only charge them when the services are being used. It got up vast real soon as small companies and startup used this platform to grow their businesses. Dropbox got its start with AWS, and Netflix hosts all its content via AWS.

Today, AWS is the pioneer cloud service in the world, holding one third of world’s cloud market share alone! It provides the most number of services in the world, when compared to its competitors Microsoft Azure and Google Could Platform. AWS has been used by various industries, and one among them is the Automotive Industry.

AWS and BMW

Bavarian Motor Works, or BMW as known around the globe, has been in the race of being the world’s leader in automobiles for about a century. Its been always in a constant endeavor to implement best of the best technologies in their cars.

BMW Group is today one of the leading manufacturers of premium cars with brands such as Rolls Royce, BMW and Mini.

One ability of a commute device is its navigation. Now, BMW is using AWS for its new connected-car application that collects sensor data from BMW 7 Series cars to give drivers dynamically updated map information.

BMW built its new car-as-a-sensor or CARASSO service in only six months leveraging Amazon Simple Storage Service (Amazon S3), Amazon Simple Queue Service (Amazon SQS), Amazon DynamoDB, Amazon Relational Database Service (Amazon RDS), and AWS Elastic Beanstalk. By running on AWS, CARASSO can adapt to rapidly changing load requirements that can scale up and down by two orders of magnitude within 24 hours. By 2018 CARASSO processed data collected by a fleet of 100,000 vehicles traveling more than eight billion kilometers.

Watch this video from 2015 here.

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